Home › Guides › Landed Cost Formula for Cross-border Sellers Landed Cost Formula for Cross-border Sellers Landed cost is the real cost of getting a product to the customer's country. Price from it, not from the factory price.
Landed cost = product + freight + insurance + duty + import VAT (if not recoverable) + brokerage and fees
EU worked example
Goods €1,000, shipping €100, duty rate 4%, destination VAT 21%.
Customs value = 1,000 + 100 = €1,100
Duty = 1,100 × 4% = €44
VAT base = 1,100 + 44 = €1,144; VAT = 1,144 × 21% = €240.24
Landed cost = 1,000 + 100 + 44 + 240.24 = €1,384.24 (VAT may be recoverable for VAT-registered businesses)
Try your own numbers in the EU import duty & VAT calculator .
US notes
US duty is applied on the customs value using the HTS rate plus any additional duties by origin. The US tariff calculator estimates the ad-valorem part; AD/CVD, Section 232 and fees are separate.
Don't forget
Customs brokerage, terminal and handling fees.
Currency-conversion costs: see the currency converter with a fee.
Returns and last-mile delivery for B2C.
Frequently asked questions
Is import VAT part of landed cost? It is a cash cost at import. If you are VAT-registered and can reclaim it, it is not a final cost, but it still affects cash flow.
What is the customs value? Usually the transaction value plus freight and insurance to the border of the importing country; rules vary by country.
Next step · Using this tool for a real shipment? Get help from a vetted provider.
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Customs brokers
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For reference only. Not customs, legal, tax or financial advice. Not affiliated with any marketplace, carrier or customs authority. Updated: 2026-10-14.