Landed Cost Formula for Cross-border Sellers

Landed cost is the real cost of getting a product to the customer's country. Price from it, not from the factory price.

Landed cost = product + freight + insurance + duty + import VAT (if not recoverable) + brokerage and fees

EU worked example

Goods €1,000, shipping €100, duty rate 4%, destination VAT 21%.

Try your own numbers in the EU import duty & VAT calculator.

US notes

US duty is applied on the customs value using the HTS rate plus any additional duties by origin. The US tariff calculator estimates the ad-valorem part; AD/CVD, Section 232 and fees are separate.

Don't forget

Frequently asked questions

Is import VAT part of landed cost?

It is a cash cost at import. If you are VAT-registered and can reclaim it, it is not a final cost, but it still affects cash flow.

What is the customs value?

Usually the transaction value plus freight and insurance to the border of the importing country; rules vary by country.

For reference only. Not customs, legal, tax or financial advice. Not affiliated with any marketplace, carrier or customs authority. Updated: 2026-10-14.